Most businesses that adopt Bitrix24 for CRM or tasks never open the Sites & Stores section — which is a shame, because it's a full website, ecommerce and social-selling toolkit built into the same platform. No separate hosting bill, no separate storefront plugin, no separate inbox for Instagram and WhatsApp messages: a lead captured on a landing page, an order placed in an online store, or a DM answered on Facebook all land in the same CRM record. Here's what Bitrix24's Sites & Stores tools actually offer, sourced from Bitrix24's own product pages.

A no-code website builder that plugs straight into CRM

Bitrix24's website builder is block-based and drag-and-drop: no coding skills required to add or rearrange text, images, videos and forms. It ships with over 100 industry-specific landing page templates, a free second-level domain and hosting, and built-in SEO and mobile-responsive markup on every template. Every web form built on the site — order forms, registration forms, feedback forms, forms with conditional fields — automatically creates a new lead or deal in Bitrix24 CRM, and the same applies to incoming calls or chat messages started from the site.

CoPilot generates the whole site from a prompt

Bitrix24's AI assistant, CoPilot, extends into Sites & Stores as a prompt-based site generator: describe the business, and CoPilot proposes a design, copy and web forms, along with AI-generated images rather than stock photography. Bitrix24 positions this as ideal for a flash sale or seasonal promotion that needs to go live fast, and the same prompt-based approach lets a team keep tweaking the result — copy, images, layout — until it matches what they had in mind, without starting over.

Bitrix24 CoPilot AI generating a website design, copy and images from a text prompt
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Bitrix24 CoPilot AI-generated website · © Bitrix24

An online store with inventory, catalog and payments built in

The same drag-and-drop builder extends to a full online store, complete with a product catalog, order management and inventory tools. Products can be organised into categories and subcategories with custom fields (dimensions, trim level, weight, or anything else specific to the business), and Bitrix24 tracks stock across multiple warehouses — including receipts, write-offs, transfers and audits — with balances updating automatically whenever a deal closes. Every order and customer created through the store is added to CRM automatically, and payments are handled through one-click payment links: pick a product, generate a link, send it to the client, and both sides get a record once it's paid.

Bitrix24 online store builder with product catalog, order management and inventory tools
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Bitrix24 online store builder · © Bitrix24

Selling directly inside WhatsApp, Instagram and Facebook

Bitrix24's social selling tools bring messenger and social sales into the same inbox as everything else. The WhatsApp integration receives client messages directly into Bitrix24's Contact Center — without the business needing its own WhatsApp Business account — and lets a rep generate a payment link the moment a chat turns into a sale. The Facebook integration connects in under a minute according to Bitrix24, logging both direct messages and public comments against the right lead or deal in CRM. Instagram goes a step further: Bitrix24 describes a native in-app shopping experience where customers can browse, order and pay without leaving Instagram, while the seller manages the whole conversation — DMs, product images, payment links — from inside Bitrix24.

Landing pages, forms and mobile by default

Beyond the main site and store, Bitrix24 offers standalone landing pages with lead-capture forms, automated funnels and Google Analytics integration — useful for a single campaign or offer that doesn't need a full site. Every template, store and landing page is built mobile-responsive by default, and Bitrix24 pairs that with m-commerce tools plus its mobile app, so orders, client messages and store management are available from a phone as much as a desktop.

What it costs

Per Bitrix24's own FAQ for the website builder, a free plan is available and lets a business create and publish sites at no cost, with premium plans unlocking more advanced features and resources. Bitrix24 prices its plans as a flat fee per organisation rather than per user, so exact limits and costs depend on which overall plan tier a business is on — worth checking against current numbers on Bitrix24's pricing page before committing to a plan.

Where a partner comes in

Sites & Stores shares the same CRM, automation engine and CoPilot AI that power the rest of Bitrix24 — which is exactly why it's easy to under-use if nobody sets up the templates, catalog structure, payment links and social channels correctly on day one. As an authorised Bitrix24 partner, we configure the website builder, online store and social selling connections so leads, orders and messages actually land where a sales team expects to find them, for businesses across the UAE, Middle East and South Asia.