Restaurants, cafés and hospitality venues run on tight margins and thin staff, yet they're expected to juggle reservations arriving by phone, WhatsApp and third-party apps, take orders across dine-in, takeout and delivery, keep a marketing calendar that actually brings people back, and roster staff across shifts that change daily — often with a separate tool bolted on for each job. Bitrix24, the platform we implement as an authorised partner, positions its restaurant and hospitality offering as a single workspace for exactly this mix: CRM, marketing, ordering, staffing and AI assistance in one place. Here's what's actually in it, sourced from Bitrix24's own product pages.
One CRM for orders, leads and regulars
Bitrix24 markets a dedicated free CRM for restaurants, cafés and bars, built to replace the disjointed spreadsheets, order books and social inboxes many venues run on. Leads generated through web forms, social media posts and PPC ads are added to the CRM automatically, then converted into deals and moved down a sales pipeline using customisable rules and triggers — useful for anything from catering enquiries to private event bookings, not just walk-in covers.
CRM and lead pipeline inside Bitrix24 · © Bitrix24
Marketing and loyalty that keep tables full
Bitrix24's marketing automation lets venues run campaigns targeted at specific customer segments across Facebook, Instagram, messengers, email, SMS and push notifications — built for filling a slow Tuesday night or promoting a seasonal menu rather than blasting one generic offer to everyone. Bitrix24's separate hospitality-focused materials add detail relevant to venues that also handle bookings and events: detailed guest profiles covering preferences and past visits, automated guest communication, loyalty-program tracking, and tools for collecting and acting on feedback across multiple channels — all aimed at turning a one-time diner into a regular.
Every channel, one inbox
A recurring pain point for restaurants is fielding reservations and questions across phone, WhatsApp, Instagram DMs and a website chat widget, with each channel needing separate attention. Bitrix24's Contact Center consolidates official integrations for telephony, live chat, CRM web forms, email, and WhatsApp/Instagram/Facebook messaging into a single CRM inbox, logging every conversation against the right client record. On the website side, Bitrix24 also offers a live-chat widget with round-the-clock availability and a chatbot for quick replies and smart request routing, so common questions — hours, availability, order status — don't all need a person on the other end.
Live chat and chatbot for round-the-clock guest questions · © Bitrix24
CoPilot: cutting the admin work
Bitrix24's built-in AI assistant, CoPilot, applies to two of the more repetitive jobs in hospitality. CoPilot in CRM transcribes call audio to text, summarises calls, and can auto-complete fields in a deal record — useful for logging a phone reservation or catering enquiry without typing it up afterwards. CoPilot in Chat is built for generating text and ideas on demand, from a quick guest reply to a social caption, when a manager doesn't have time to draft one from scratch.
Online ordering, payments and delivery
For venues running takeout and delivery, Bitrix24 lets staff take and process orders online, accept payments directly inside the CRM, and track orders through to delivery — all from one platform rather than juggling a delivery app, a card reader and a spreadsheet separately. Bitrix24 positions this explicitly as "ideal for takeout/delivery": switching a venue to takeout or delivery-only service, accepting payment, and organising and tracking deliveries can all run through the same system already used for reservations and marketing.
Payroll and shift scheduling
Restaurant staffing usually means multiple pay rates, split shifts and hourly workers, which is where Bitrix24's payroll and team-management tools come in: an online time clock tracks working hours, the system helps navigate between different pay rates, and — through Bitrix24's third-party app integrations — payments and tax calculations can be kept accurate for every pay period.
What it costs
Bitrix24 uses a flat organisation-wide fee rather than a per-user charge, so adding more staff within your plan's user cap doesn't increase the bill. Per Bitrix24's published pricing: a free plan exists for unlimited users with limited functionality; Basic runs $69/month for up to 5 users; Standard is $144/month for up to 50 users; Professional is $289/month for up to 100 users; and Enterprise starts at $579/month for up to 10,000 users. Bitrix24 states the platform is used by 15,000,000+ organisations worldwide.
Where a partner comes in
None of the above is exclusive to restaurants or hospitality — the same CRM, automation engine and CoPilot AI power Bitrix24 across every industry. What changes is the configuration: which pipeline stages match a reservation-to-seated-guest flow, which channels get routed into the Contact Center, how payroll rules map to your actual shift patterns. That configuration work is what we do at B24 Biz Solutions as an authorised Bitrix24 partner based in Dubai, covering the UAE, wider Middle East and South Asia.