Real estate agencies juggle a specific mix of problems: property listings that need to look good online, leads that arrive from a dozen different channels, viewings that need scheduling, and paperwork that has to be signed, stored and found again months later. Bitrix24 — the platform we implement as an authorised partner — builds its real estate offering directly around that workflow rather than treating agents as a generic sales team. Here's what's actually in it, sourced from Bitrix24's own product pages.
One CRM for listings, leads and deals
Bitrix24 markets its real estate edition as an all-in-one workspace: property listings, lead capture, invoicing, and deal tracking sit inside a single CRM rather than several disconnected tools. Any inquiry submitted through a property website form is automatically converted into a lead or deal, so nothing sits in an inbox waiting to be manually entered.
Reporting from Bitrix24's own real estate solutions page groups the toolset into what agency owners, marketers and individual agents each tend to need: owners get automated workflows and portal-wide visibility over every client and deal; marketers get segment-based Facebook and Instagram campaigns plus BI Builder analytics; agents get a single calendar for appointments and a full history of every client interaction.
Contact Center: every channel, one inbox
A recurring pain point for agencies is spreading client conversations across email, WhatsApp, Instagram DMs and phone calls. Bitrix24's Contact Center consolidates these into the CRM, with official integrations for email, telephony, live chat, CRM web forms, and WhatsApp/Instagram/Facebook messaging — all logged against the relevant lead or deal automatically.
Bitrix24 Contact Center · © Bitrix24
A no-code website builder for listings
Agencies can build a public-facing site to display property listings — complete with photos, descriptions and lead-capture forms — using Bitrix24's built-in visual website builder, without writing code. Submitted forms flow straight into the CRM as new leads.
CoPilot: Bitrix24's AI layer
Bitrix24's AI assistant, CoPilot, is built into the real estate workflow in a few concrete ways: generating property listing descriptions and ad copy, transcribing sales calls, auto-completing CRM fields, and scoring calls against a sales script. It's a feature set aimed squarely at the two most repetitive parts of an agent's day — writing listing copy and logging call notes.
Bitrix24 CRM with CoPilot AI · © Bitrix24
Documents, e-signature and mobility
Lease and rental agreements can be stored, co-edited and permissioned inside Bitrix24's online file storage, which starts with 5 GB of free space on the entry plan. Agents working from a phone can send e-signature requests, issue invoices, and run video calls for virtual property tours — Bitrix24 positions its mobile CRM as covering leads, deals, invoicing, telephony and calendar in one app.
Integrations and scale
Bitrix24 lists over 100 apps and integrations for real estate specifically, including connections to local property portals and any MLS via its REST API — relevant for agencies that already depend on a regional listings network and don't want to re-key data.
"Helping our business of 2 feel like a business that's run by 100" — Arlon Alvarenga, co-owner, Properters (Bitrix24 customer testimonial)
What it costs
Per Bitrix24's own pricing, the platform charges a flat fee per organisation rather than per user — so adding agents within your plan's user cap doesn't raise the bill. Bitrix24's real estate page states pricing "starts at $69 per 5 agents," alongside a free 15-day trial with no card required, and a genuinely free plan (unlimited users, 5 GB storage, basic CRM and task tools) for agencies that want to test the workflow before committing.
Where a partner comes in
None of the above is exclusive to real estate — the same CRM, tasks, and automation engine underpins Bitrix24 across every industry. What changes is how it gets configured: which pipeline stages match your sales process, which fields matter for a listing versus a lead, which portals need connecting via API. That configuration work is what we do at B24 Biz Solutions as an authorised Bitrix24 partner based in Dubai, covering the UAE, wider Middle East and South Asia.